Only one of the three choices fits perfectly. The same thing then happens with chairs and beds. One was too cold, one was too hot, and yep, the third was just right. First, Goldilocks comes across three bowls of porridge. In Goldilocks’ tale there are three situations she encounters and three choices made in each. Draw your buyer into their story in a creative way from the start. The lesson is twofold - it’s all about your buyer and don’t be boring. View it here and I promise that you’ll watch the entire “pitch”. In a video that has been viewed over 76,166,329 times - yes you read that correctly - Purple manages to very quickly draw people in and take them on an entertaining voyage of discovery to convince you why they are different and better. A mattress company, Purple, does just that with Goldilocks’ help. Since people only care about how you can help them, start there. Before you can begin talking about your products or services, you must first catch the attention of your buyers. What attracted Goldilocks to the bears’ house in the first place? Well, it wasn’t like the bears hung a sign outside saying, “We’re not home, come in and help yourself to our stuff.” The tale is framed as a journey of discovery and for some reason that particular house appealed to Goldilocks. Let’s take a step back in time and see how Goldilocks can help your business sell more of your products and services. This is all about getting your audience to notice you and once you have that, keep their attention from drifting away. Stories, not data, are what inspire people. There are many competitors vying for the attention of buyers and it’s hard to remember which one offers the value they seek. Buyers only care about how you can help them overcome their problems. There are several marketing and selling lessons that the story of Goldilocks and the three bears can teach us. I don’t know exactly what Goldilocks considered perfect for her, but I’m certain that she wasn’t looking for as many bowls, chairs, and beds as she could get her hands on - just one of each, the right one for her. Do you remember Goldilocks and the three bears? It’s the story of a young girl who was shopping for a few different items - and each had to be “just right”.
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