![]() ![]() Red Devil flexo-prints the front and back paper label in two colors, and operators manually apply the p-s label to the E-Z Squeeze. She also thought consumers might hang the tubes in their workshops.Ī supplier that Red Devil would not disclose injection-molds the polystyrene E-Z Squeeze device, but Red Devil will eventually do the molding in-house at its Pryor, OK, manufacturing facility, says Alan Crupper, Red Devil materials manager. This was critical, Sollecito says, because she didn’t want retailers throwing the tubes in bins. Red Devil also added a triangle-shaped hole to the top of the device for pegboard hanging. A pressure-sensitive label guides the consumer on how to turn the crank. Red Devil bought the patented device from the inventor and made some minor changes to the outer design. “It just makes perfect sense for our product, and we were surprised no one had it when we started doing our research,” she says. She says Red Devil wanted something that would attach to the tube and that would come on every tube so the device wouldn’t be misplaced. “Our idea was to make it as simple as possible.”Īn inventor approached Red Devil with the E-Z Squeeze device that he developed, and Sollecito says it was the finishing touch House & Home Restore needed. “These days it’s very confusing to go into the store when there’s so many products. Each SKU has its own distinct color, and the product’s name is spelled out in large, bold letters against a clean, white background. When Sollecito and a Red Devil graphic designer set out to design this package, they knew they wanted to use simple graphics and copy. But squeeze tubes are much easier because you can use a small amount and cap.” “Contractors and people who are doing major renovations on their homes would buy cartridges because it is more cost-effective. It’s very tricky if you’re not experienced,” she says. ![]() “You need know-how because if you don’t hold it exactly right, too much caulk squeezes out. These “typical Joes” are the kind of people who would choose the easy-to-use squeeze tube over a caulk gun, Sollecito says. “They’re just typical Joes fixing up their houses.” “A lot of people these days are redoing their houses, who aren’t contractors,” Sollecito says. In March ’99, Red Devil purchased a new ProSys (Webb City, MO) intermittent-motion, rotary squeeze-tube filling machine to package the House & Home Restore line. Cebal injection-molds the polypropylene cap and sends the open-ended tubes to Red Devil for filling. The tube is offset-printed in six colors. Cebal then injection-molds the high-density PE shoulder/nozzle and welds it to the tube. Without the E-Z Squeeze device, shelf life would be cut in half after opening, she adds.Ĭebal America/Pechiney (Norwalk, CT) extrudes the low-density polyethylene tube at its Shelbyville, TN, plant. “One of the advantages of our device is that when you squeeze it down and keep all the air out, it keeps the product fresh, and it will stay good for a year or more,” says Kate Sollecito, creative services manager for the Union, NJ-based company. Not only does E-Z Squeeze allow consumers to get the most out of the product, but it also increases shelf life. When a portion of the tube’s contents has been used, the consumer turns a crank on the device, and the excess tube material rolls into the E-Z Squeeze. Perhaps the most intriguing element to the package is the E-Z Squeeze device attached to the end of the tube. has developed House & Home Restore™ caulks and sealants in easy-to-use squeeze tubes. For those of us who don’t approach home repair work with the zeal of Bob Vila, Red Devil Co.
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